Model on sandy beach with summery Trollbeads bracelets

Welcome to Trollbeads

Where Every Story Has A Bead

Jubilee Collection

Celebrating 50 years of stories, craftsmanship, and iconic designs.
Black and white photo of the trollbeads family posing outdoors
become a member today

Join the Club

Exclusive offers & more.
Woman in nature playing with her dog wearing Trollbeads Jewellery

Celebrate

Love

In every form it comes

Our Concept

Handcrafted Jewellery Since 1976

Trollbeads is the original bead-on-bracelet jewellery brand, celebrated worldwide since 1976 for its exceptional craftsmanship, quality, and creativity. Trollbeads is a collection of handcrafted, interchangeable beads, bracelets, necklaces, and accessories, allowing you to design jewellery that tells your personal story.

Each Trollbead is a miniature work of art—made from the finest materials including sterling silver, gold, glass, and precious stones—so you can express your individuality with elegance and meaning.

Whether you’re starting your first Trollbeads bracelet or adding to a cherished collection, there’s a bead for every memory, milestone, and moment.

Create your own story with Trollbeads – where every story has a bead

Build your jewellery in three easy steps

One

Choose a carrier

Shop now

Two

Choose beads or pendants

Shop now

Three

Choose a clasps or spacers

Shop now
your story. Your style.
Bracelet Builder

Turn moments into jewellery. Mix, match, and create a Trollbeads bracelet that’s all about you. With our Trollbeads Bracelet Builder, you choose your beads and clasp to tell your story your way.

begin yours today
Starter Bracelets

Where will your story go?

Start with a piece you love, and let your collection grow as you celebrate life’s special moments.

For every mood and every moment

Rings

Stack them. Style Them.
Even the smallest details can transform your look

Earrings

Like Music To Your Ears
discover the
Trollbeads Travel Jewellery Box

Your Trollbeads deserve a home as special as they are.

Limited Edition

Roll it. Print it. Mean it.

When rolled in ink and pressed to paper, the bead leaves behind a gentle imprint of its message.

Peace In Our Time

Birth Flowers

The bright and cheery Snowdrop of January symbolises patience and ambition, reflecting a resilient and rich essence within.

Shop now

Shop for Him

With Trollbeads you can find symbolic beads, that fit the man you have in mind. Discover the perfect gift for him with Trollbeads today and always.

Shop now

Hygge

Give the gift of heartwarming little moments