Our Concept
Handcrafted Jewellery Since 1976
Trollbeads is the original bead-on-bracelet jewellery brand, celebrated worldwide since 1976 for its exceptional craftsmanship, quality, and creativity. Trollbeads is a collection of handcrafted, interchangeable beads, bracelets, necklaces, and accessories, allowing you to design jewellery that tells your personal story.
Each Trollbead is a miniature work of art—made from the finest materials including sterling silver, gold, glass, and precious stones—so you can express your individuality with elegance and meaning.
Whether you’re starting your first Trollbeads bracelet or adding to a cherished collection, there’s a bead for every memory, milestone, and moment.
Create your own story with Trollbeads – where every story has a bead
Every mum has a story
The most meaningful gifts carry a message. A bead can represent a memory, a shared moment, or a wish for the future.
Turn moments into jewellery. Mix, match, and create a Trollbeads bracelet that’s all about you. With our Trollbeads Bracelet Builder, you choose your beads and clasp to tell your story your way.
Find your starting point...
Where will your story go?
Start with a piece you love, and let your collection grow as you celebrate life’s special moments.
The Line of Time bead captures movement, light and emotion in a harmonious design.
A special release for Club members, available for a limited time only.
For Him
Find the perfect gift for him.
Choose the symbols that fit the man you have in mind, then build a piece that feels personal, intentional, and easy to wear.
Birth Flowers
Flowers that last forever.
The gentle and lovely Buckthorn of May symbolises hope and happiness - an embodiment of optimism and joy.
Jubilee Collection
50 Years of Stories
This anniversary honours five decades of creativity, craftsmanship and personal expression.
Happy Birthday
Celebrate a 2026 birthday with a bead designed to catch the light and mark the moment.
Celebrate a milestone, or give it as a meaningful birthday gift.
