Model on sandy beach with summery Trollbeads bracelets

Welcome to Trollbeads

Where Every Story Has A Bead
new release

Stories in

Bloom

Your moments, ready to unfold

Jubilee Collection

Celebrating 50 years of stories, craftsmanship, and iconic designs.
Black and white photo of the trollbeads family posing outdoors
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Our Concept

Handcrafted Jewellery Since 1976

Trollbeads is the original bead-on-bracelet jewellery brand, celebrated worldwide since 1976 for its exceptional craftsmanship, quality, and creativity. Trollbeads is a collection of handcrafted, interchangeable beads, bracelets, necklaces, and accessories, allowing you to design jewellery that tells your personal story.

Each Trollbead is a miniature work of art—made from the finest materials including sterling silver, gold, glass, and precious stones—so you can express your individuality with elegance and meaning.

Whether you’re starting your first Trollbeads bracelet or adding to a cherished collection, there’s a bead for every memory, milestone, and moment.

Create your own story with Trollbeads – where every story has a bead

Build your jewellery in three easy steps

One

Choose a carrier

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Two

Choose beads or pendants

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Three

Choose a clasps or spacers

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your story. Your style.
Bracelet Builder

Turn moments into jewellery. Mix, match, and create a Trollbeads bracelet that’s all about you. With our Trollbeads Bracelet Builder, you choose your beads and clasp to tell your story your way.

begin yours today
Starter Bracelets

Where will your story go?

Start with a piece you love, and let your collection grow as you celebrate life’s special moments.

Jubilee Collection

50 Years of Stories

This anniversary honours five decades of creativity, craftsmanship and personal expression.

every story has a bead

Birth Flowers

Flowers that last forever.

The sweet and exquisite Violet of February stands independently and artistically - a true expression of a vibrant spirit.

Find Yours

You & Me

Little treasures, big moments.

Unforgettable memories, strong bonds of love and friendship, and emotions too deep for words. Celebrate love in all its forms.

Say It with love

Fluttering feelings...

Every story has a bead

Express your personal story


Let your bracelet or necklace serve as the canvas for your personal jewellery creations. Trollbeads empowers you to reinvent your jewellery with the seasons, your mood, and your style, crafting high-quality pieces that are unmistakably you.

NEW IN
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Blossom Flutter TGLBE-20477
Blossom Flutter TGLBE-20477
Blossom Flutter
R 799.00
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NEW IN
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Green Yellow Calcite TSTBE-20050
Green Yellow Calcite TSTBE-20050
Green Yellow Calcite
R 1,099.00
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NEW IN
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Butterfly Kiss Earrings TAGEA-00137
Butterfly Kiss Earrings TAGEA-00137
Butterfly Kiss Earrings
R 2,399.00
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NEW IN
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Flutter Studs TAGEA-00139
Flutter Studs TAGEA-00139
Flutter Studs
R 1,299.00
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NEW IN
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Golden Grove TGLBE-30188
Golden Grove TGLBE-30188
Golden Grove
R 949.00
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NEW IN
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Promise of Forget-Me-Not TAGBE-10294
Promise of Forget-Me-Not TAGBE-10294
Promise of Forget-Me-Not
R 599.00
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For every mood and every moment

Rings

Stack them. Style Them.
Even the smallest details can transform your look

Earrings

Like Music To Your Ears