Our Concept
Handcrafted Jewellery Since 1976
Trollbeads is the original bead-on-bracelet jewellery brand, celebrated worldwide since 1976 for its exceptional craftsmanship, quality, and creativity. Trollbeads is a collection of handcrafted, interchangeable beads, bracelets, necklaces, and accessories, allowing you to design jewellery that tells your personal story.
Each Trollbead is a miniature work of art—made from the finest materials including sterling silver, gold, glass, and precious stones—so you can express your individuality with elegance and meaning.
Whether you’re starting your first Trollbeads bracelet or adding to a cherished collection, there’s a bead for every memory, milestone, and moment.
Create your own story with Trollbeads – where every story has a bead
For a limited time, receive a free bead duo valued at R1,698 when you spend R2,999 or more online.
Each duo has been carefully paired to tell its own beautiful story, making your purchase even more meaningful.
Fluttering feelings...
Every story has a bead
Your Canvas. Your Story.
Style that changes with you. Create, collect, and change it up. Trollbeads lets you refresh your jewellery by simply switching the beads.
Mix metals, gemstones, and glass beads to create a look that is unmistakably yours.
One jewellery collection. Endless possibilities. Crafted to last, designed to change. Change the beads, change the mood, and keep the memories close.
Turn moments into jewellery. Mix, match, and create a Trollbeads bracelet that’s all about you. With our Trollbeads Bracelet Builder, you choose your beads and clasp to tell your story your way.
Where will your story go?
Start with a piece you love, and let your collection grow as you celebrate life’s special moments.
For Him
Find the perfect gift for him.
Choose the symbols that fit the man you have in mind, then build a piece that feels personal, intentional, and easy to wear.
Birth Flowers
Flowers that last forever.
The vibrant and dancing Daffodil of March embodies optimism, generosity, and honesty - a lively spirit with an enchanting presence.
Jubilee Collection
50 Years of Stories
This anniversary honours five decades of creativity, craftsmanship and personal expression.
Happy Birthday
Celebrate a 2026 birthday with a bead designed to catch the light and mark the moment.
Celebrate a milestone, or give it as a meaningful birthday gift.
