News

Trollbeads CEO Niels Robin Aagaard
A Conversation with Trollbeads CEO, Niels Robin Aagaard
by Tanja Blomgaard Løyche
Meet our CEO, Niels Robin Aagaard – Robin to those around him – and son of Trollbeads founder Lise Aagaard and Peter Aagaard. Born into a world of craftsmanship, creativity and storytelling, Trollbeads has always been a natural part of...
Trollbeads founder Lise Aagaard is wearing a fully beaded necklace in photo with her family
From Idea to Icon: An Interview with Trollbeads founder Lise Aagaard
by Tanja Blomgaard Løyche
In celebration of Trollbeads’ 50th anniversary, we honor not just a milestone, but the story of an idea that grew into a global jewellery icon. Since its beginnings in 1976, Trollbeads has been driven by creativity, craftsmanship, and a passion...
Sneak Peek - Summer Collection 2026, Peace. Love. Harmony.
Sneak Peek - Summer Collection 2026, Peace. Love. Harmony.
by Oliver Mumm
Peace in colour and love in motion in the new Trollbeads collection   There is a moment when summer begins to hum. When light lingers on skin, colours grow bolder, and the world feels open again. Stories move freely in...
Sneak Peek – Mother’s Day Collection
Sneak Peek – Mother’s Day Collection
by Christine Coorßen
There are people whose love stays with us for a lifetime.People who support us, watch us grow, and are always by our side. This Mother’s Day, we celebrate that special bond with a gift that comes from the heart and...
Celebrating 50 years of stories
Celebrating 50 years of stories
by Pernille Holt Petersen
Create your own Jubilee Bracelet This year, we begin a very special chapter together. As Trollbeads marks its 50th anniversary in 2026, we invite you to embark on a new chapter, inspired by our heritage, rich in meaning, and guided...
Sneak Peak - Spring Collection 2026, Stories in Bloom
Sneak Peak - Spring Collection 2026, Stories in Bloom
by Tanja Blomgaard Løyche
There is a place where stories are born, hidden beneath roots, reflected in light, carried onwings. In the stillness of the forest, new beginnings unfold. Butterflies rise with spring,flowers open to the sun, and something unseen ties it all together.Welcome...
✨ Celebrating 50 years of stories ✨
✨ Celebrating 50 years of stories ✨
by Pernille Holt Petersen
Create your own Jubilee Bracelet This year, we begin a very special chapter together. As Trollbeads marks its 50th anniversary in 2026, we invite you to embark on a new chapter, inspired by our heritage, rich in meaning, and guided...
Sneak Peek - Tides of Treasure
Sneak Peek - Tides of Treasure
by Tanja Blomgaard Løyche
Discover beauty beneath the surface 🐚🌊 The sea reflects life’s rhythm. It calms and renews, sparkles and surprises. It has long inspired stories of wonder, mystery, and transformation. The second 2025 collection, Tides of Treasure, captures the serenity and strength...

Trollbeads Collectors

Are you a passionate Trollbeads collector? We’re looking for devoted fans to feature in our Trollbeads Customer Profile series on the Trollbeads blog! This is your chance to share your Trollbeads story, showcase your unique style, and inspire others in the community. If you’d love to be featured, please get in touch — we can’t wait to hear from you!

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