Our Mantra

Trollbeads A/S is a family business and the creator of the original "bead on bracelet" concept. In this day and age, it is not often you see a traditional family business, however, the Nielsen/Aagaard family is real life proof that it is still possible to run a successful business with your family, while having fun at the same time. The family built the company based on the three mantras below: 

As Artists

As artists, we seek to express beauty through all that is magical, mystical and whimsical in the world around us - so that others may find self-expression and enjoyment through our work.

As Craftsmen

As craftsmen, we seek to create jewellery from nature's finest and most durable materials, constructed of the highest quality - so that our work is considered the standard of excellence.

As Enterprise

As an enterprise, we seek to engage with those who share our vision, our passion and ideals, and to transact honestly with all - so that we are known as a company with a soul.