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THE ORIGINAL SINCE 1976
The story of the original and unique Trollbeads starts in Denmark. Trollbeads is born as a family company and still today it remains so.“Some have ideas, some have talent for design, some can find technical solutions and others still have the courage to make it happen. And all of us enjoy working together on a project. It’s that simple”, says Lise Aagaard.
1976
THE FIRST SILVER BEAD
Faces was the very first bead in the collection. It is a silver bead combined of six faces, and it is designed by Lise Aagaard’s brother, Søren "Silversmith" Nielsen.
Trollbeads are made with a blend of new and ancient techniques. Most silver Trollbeads are modelled using the 3000-year-old technique, the so-called 'cire perdu' or 'lost wax' method.
1988
GOLD ENTERS THE COLLECTION
For thousands of years gold has been the ultimate symbol of power, wealth and divinity. Trollbeads are made in 18K gold – the perfect balance of purity and strength.
2000
THE CHARACTERISTIC LOCK
The first characteristic Trollbeads locks are added to the collection. The idea of letting the lock be a piece of jewellery in itself is still unique for the Trollbeads brand today.
GROWING THE FAMILY
Until 2000, all beads were designed by the Nielsen/Aagaard family. To increase diversity of the collection, 10 Danish jewellery designers were invited to design for Trollbeads. Today, we count more than 60 Trollbeads designers.
2003
TROLLBEADS GOES ABROAD
In 2003, Trollbeads adventures start in new countries: Hong Kong, USA and Spain. Today you can find Trollbeads in more than 40 countries all over the world.
ONE MORE WAY TO CARRY YOUR BEADS
In 2003 the Trollbeads collection is extended with the Fantasy Necklace. You can design and combine the Fantasy Necklacein endless ways, using beads and pendants from the collection.
2004
Earrings
New, adorable designs were released to compliment the original concept.
2005
The Sterling silver bracelet
The Sterling silver bracelet as we know it today was designed in 2005. Before 2005 you had to use tools to add new beads, With the new design and changeable locks it was made possible to design and redesign your bracelet every day!
2007
EVENTS WITH CUSTOMERS
Trollbeads starts a big online event that shows the playfulness of the brand:“Where did you take your Trollbeads this summer”?
THE NORDIC GOLD
Amber is added to the collection. 50 million years on the way to your bracelet. It is almost incomprehensible how long ago that is, but that specific moment in time is what we see.
2008
Gemstones are added to the Trollbeads Collection
Born under enormous pressure since the dawn of time, these pieces of raw rocks are dug out of the bowels of the earth and made into exquisite jewellery of timeless beauty.
2009
JAIPUR, INDIA UNIQUES WORKSHOP
Following the first Uniques project, Lise Aagaard decided to start a project in Jaipur. This time the focus was on helping women with a challenging background.
SMILING BEAD EVENT
Retailers across the world were distributing limited edition Smiley beads attached to a note which asked the finder to go to a website and share how they found the bead. More than 3,500 people from 32 countries shared heartfelt and funny stories.
In 2009, Trollbeads is amongst the first to offer a co-design People's Bead Event.
Fans and customers are invited to design a bead in the People's Bead Competition.
2013 – LIMITED EDITION BRACELETS ARE INTRODUCED
A bracelet including a new glass bead, new silver bead and a new lock. The bracelet can only be bought as a finished piece.
2014 - TROLLBEADS DAY CELEBRATION
The first time celebrating Trollbeads Day online and in stores all over the world. A true party!
2015 – BLACK FRIDAY
Trollbeads decided to celebrate Black Friday in a different manner and released the first Black Friday limited edition bead in 2015 – Midnight Brilliance.
2017
TROLLBEADS TRICK
Trollbeads introduce Trollbeads Tricks and share some of the many different stylings you can do with Trollbeads jewellery.
MEN’S COLLECTION IS INTRODUCED
34 new finished pieces were released. This included several leather bracelets, sterling silver bracelets and leather and sterling silver necklaces.
2018 - THE FIRST FATHER'S DAY BEAD
Shield - Sterling Silver : To protect and to care. Love is the true shield.
2018 – MORE HAIR JEWELLERY
We welcome the French Twist Comb and Alice band to the collection. Now you can style your hairdo with your favourite Trollbeads.
To be continued......
